Chris Webb's BI Blog

Analysis Services, MDX, PowerPivot, DAX and anything BI-related

Don’t say Vertipaq, say xVelocity!

with 5 comments

Something that got a bit of attention last week on Twitter, but which may not have filtered through into the wider SSAS community yet, is the fact that Microsoft has renamed the Vertipaq engine that’s inside PowerPivot and Analysis Services 2012 Tabular. It’s now called “the xVelocity in-memory analytics engine”, and the term “xVelocity” is also going to be used to refer to the column store index feature in the SQL Server 2012 relational database. For more details see the official announcements:

http://blogs.technet.com/b/dataplatforminsider/archive/2012/03/08/introducing-xvelocity-in-memory-technologies-in-sql-server-2012-for-10-100x-performance.aspx

http://blogs.msdn.com/b/analysisservices/archive/2012/03/09/xvelocity-and-analysis-services.aspx

Personally I liked the old Vertipaq name and as I said recently, I think these umbrella marketing terms that refer to lots of different things cause confusion. But it’s only a name so there’s nothing much to get upset about – just don’t say Vertipaq any more, say xVelocity.

Written by Chris Webb

March 14, 2012 at 9:23 am

Posted in Analysis Services

Tagged with ,

5 Responses

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  1. [...] or Sharepoint 2010, which originally shipped along with SQL Server 2008 R2. VeriPaq was renamed “the xVelocity in-memory analytics engine,” or “xVelocity,” for short. It’s now also referred to as the column store index feature in SQL Server 2012 [...]

  2. [...] Server 2008 R2 kam. Microsoft benannte VertiPaq später in “die In-Memory-Analytics-Engine xVelocity” um. Sie ist auch verwandt mit dem spaltenorientierten Index von SQL Server 2012 mit dem [...]

  3. [...] SQL Server 2008 R2 kam.Microsoft benannte VertiPaq später in “die In-Memory-Analytics-Engine xVelocity” um. Sie ist auch verwandt mit dem spaltenorientierten Index von SQL Server 2012 mit dem [...]

  4. […] anyway? It turns out that it’s yet another one of those vague marketing terms (see also “xVelocity”, “BISM” and “UDM”) that Microsoft comes up with to try to bring some kind of thematic […]

  5. […] anyway? It turns out that it’s yet another one of those vague marketing terms (see also “xVelocity”, “BISM” and “UDM”) that Microsoft comes up with to try to bring some kind of thematic […]


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