UK/US Date Format Bug in PowerPivot and SSAS Tabular
I don’t usually blog about bugs, but this one has been irritating me no end for the last year – so I thought it deserved some publicity…
In Excel 2010 PowerPivot and and in SSAS 2012 Tabular models (but not the Excel 2013 Data Model interestingly), if you have an English locale that is not US English (eg UK or Australian English), you may find that date columns appear to be formatted correctly as dd/mm/yyyy inside the PowerPivot window or in SSDT, but when you get to Excel you see the dates formatted in the US mm/dd/yyyy format. So, for example, on my laptop if I import the DimDate table from Adventure Works into Excel 2010 then I see dates formatted as dd/mm/yyyy as I’ve specified in the Formatting section of the ribbon in the PowerPivot window:
However, in an Excel PivotTable, I see dates formatted as mm/dd/yyyy:
There is a workaround though, which I found on the PowerPivot forum (thank you Steve Johnson, if you’re reading) – you can get the dates to format correctly if you go to More Date Formats and choose dd/MM/yy or one of the other formats from the dropdown list that appears:
Here are the correctly formatted dates in a PivotTable:
It seems like there is already a Connect open on this issue here, so please vote to get it fixed!

[...] This is a well known issue for non American English versions of Excel (which I'm guessing you are on). Chris's post explains the solution: UK/US Date Format Bug in PowerPivot and SSAS Tabular | Chris Webb's BI Blog [...]
Dates become text when making pivot table from PowerPivot
March 26, 2013 at 8:21 am