Chris Webb's BI Blog

Analysis Services, MDX, PowerPivot, DAX and anything BI-related

Twelve ‘Next Big Things’ that didn’t happen

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On one of my periodic visits to the OLAP Report website I noticed this commentary, which struck such a chord I had to link to it:
http://www.olapreport.com/Faileddozen.htm

I don’t think I’ve seen so many marketing concepts skewered so accurately in one place. Several of the dozen are relevant to current Microsoft product strategy, and while you could argue Nigel & co are unduly cynical I think a little cynicism is necessary to counter the overwhelming amount of hype that the BI software industry generates.

Written by Chris Webb

February 12, 2007 at 2:32 pm

Posted in On the internet

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